Do You Know What You Deserve? - It Begins With A Thought Coaching

Do You Know What You Deserve?

what you deserveA little reward

The definition of deserve is to do something or have or show qualities worthy of reward or punishment.

We have given specific foods the role of that reward in our lives

When we feel we have had a good day, or done well at our jobs, fulfilled responsibilities like parenting, completing a project, achieved something we were working toward, gotten through something hard, or ironically if we have followed our eating plan precisely, we choose to eat certain foods as a reward. 

I didn’t say we choose to eat period…because we don’t choose to just eat anything. We don’t choose roast chicken and veggies as that reward food, we choose one of our forbidden foods or a naughty food, or a cheat food – because those foods feel extra pleasurable in the moment. 

Sugar is fun. It releases dopamine. That feels good. It tastes good. And we have been conditioned to see these things as rewards based on how we were raised and what we were socialized to believe constitutes a reward. Your parents didn’t say-let’s go get some apples from the store and eat them together to celebrate your graduation or a job well done at your piano recital. It was ice cream. 

Gimme a break, gimme a break….that is not the slogan of Green Giant frozen veggies. The break or relief you get is due to the dopamine the Kit Kat brings. The slogan is not “steak satisfies” it’s Snickers. You didn’t grow up seeing commercials with happy laughing beautiful people roller skating along the boardwalk with their friends having fun while they drank ice cold bottles of water…it was coca-cola.

We look for these extra pleasurable foods as rewards, especially since what has led up to the reward is usually more on the pain side of things-the practice, the stress, the preparation, the planning, the time invested, the struggle, the resistance, the white-knuckling…we are looking at a way to balance that pain out. 

Our brain and body are always trying to strike a balance between pleasure and pain. Which is why it feels so good to get some dopamine and other feel good neurotransmitters flowing by eating a sugary food after a long week of work, or a big push to complete a project or a week of hard core deprivation as you struggled to stick to your eating plan. The norepinephrine levels, the cortisol levels have just been pushing higher and higher (pain) throughout the week and as a result our brain searches for a way to bring it down (with pleasure). And eating sugar is a pretty fast way of doing just that.

So we think ice cream, candy and soda is a reward, and it does feel like a reward as the pleasure chemicals rush in, and based on the definition of reward (which is a thing given in recognition of one’s service, effort, or achievement) – it fits. Anything given in recognition could fall into this category.  

Is our reward actually rewarding?

But what I want you to consider is if the food you consider a reward, is rewarding? Meaning, does it provide satisfaction? Is it gratifying?

The definition of gratification is to give pleasure or satisfaction. The definition of satisfaction is fulfillment of one’s wishes, expectations, or needs, or the pleasure derived from this.

By those definitions you might say, well yes, it gives me pleasure and fulfills a wish for something sweet or tasty or fun.

But I think you might notice some dissonance here too. Because you also have a wish to be able to move around in the world in your body the way you want to. You also have the expectation that you will be able to feel strong and healthy and free in your body. You also have the need to take care of you now for your future. You also have the desire to honor and respect yourself and your accomplishments inside of you – without needing outside validation.

So here is a definition I want you to pay attention to and think hard about.

To fulfill means to gain happiness or satisfaction by fully developing one’s abilities or character. If we boil this down – to feel rewarded means you fulfill your needs and gain happiness by fully developing your character or abilities…

Ice cream will not do that for you. Snickers can’t do that for you. Coke won’t do that for you. Those foods you think are rewarding you, they aren’t – not if we think beyond this moment. We are not after gaining momentary happiness only. We are not working toward fulfilling our needs at this moment alone. 

This taste experience will not fully develop our ability to take excellent care of ourselves, or ride the waves of emotion or give ourselves the love we need. This food reward will not develop our character.

What if it is really a punishment?

When we say I deserve this…we are actually using the punishment version of the definition of deserve – do something or have or show qualities worthy of (reward or punishment).

Because when you eat foods for reward that don’t align with or serve your health goals, when you eat crap to celebrate you eating well all week, when you overeat beyond fullness with disregard for your body because dammit you deserve it…you are punishing yourself, not rewarding yourself.

This is not to say that ice cream, snickers, kit kats, coke and whatever else is in this reward food category is off limits or always punishing.  But if how you are using it does not feel rewarding to you or your body or your future, it just might be.

It’s worth a closer look if the ‘reward’ you are telling yourself you deserve, is actually a punishment. This speaks to your relationship with you. Because when we come from love, when we believe we deserve health and peace and freedom, we just do differently for ourselves. We see different things as rewarding. We reward ourselves by honoring and valuing our accomplishments and achievements, and we see and acknowledge our progress.

What you really deserve

If what you think you deserve is being overfull of sugar, that’s something that should give you pause.

You don’t deserve to feel bloated, tired, and ashamed because of what you tell yourself you “deserve”.

What you deserve is actually something different than temporary pleasure.

You deserve to give yourself recognition for your efforts. To notice your achievements…even if it’s just getting through your week or getting through a day.

You deserve to go to sleep at night proud and having made aligned choices that serve your growth.

You deserve to recognize and honor your body’s need for rest in ways that truly provide it so that you don’t have to rely on food to try and accomplish that impossible task.

You deserve to feel the freedom in your mind and body that comes from riding the waves of discomfort instead of eating to escape them.

You deserve to feel the happiness that comes from making commitments to yourself and keeping them.

You deserve the satisfaction of knowing what you really want, and letting nothing get in the way of you going after it.

You deserve compassion and kindness every minute of every day, no matter what your choices…so that you don’t need relief in the form of food to get a break from your own self judgment.

So I want you to ask yourself – what do I believe I deserve? And is the reward I’m choosing what I deserve? Does it feel rewarding? Do I feel rewarded? Think beyond the moment of eating it…to later and answer the questions again.

If your answers don’t match up with what you believe you will eventually deserve or the reward you think you’ll choose in the future when you love yourself and value yourself a little more…how might you begin to take steps toward that ultimate outcome? What might be the next step on the path to that future for you right now?

Ok everyone. If you want some help with figuring out that path, if you would like some support as you go through this process. That is what my Love First Weight Loss program provides-the tools, support and practice you need to learn how to take care of you the way you deserve to be taken care of – without having to wait until you lose the weight to be worthy of that care. 

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Natalie brown certified life and weight loss coach

Meet Natalie

I spent over 2 decades battling my weight and hating my body, before I found a solution that worked FOR GOOD. I lost 50 pounds by changing not just what I eat, but WHY. Now I help other women like me get to the root of the issue and find their own realistic, permanent weight loss success. Change is possible and you can do it. I can help you.

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